WHAT YOU’RE LOOKING FOR:
What you're looking for:
Carry out an assessment of of your current strategy and performance in your markets
Clarify your medium-term sales and marketing strategy
Adapt your sales policy to changes in your markets
Optimise your sales organisation to fit in with your development objectives
Develop effective monitoring tools for your sales activity
Vos attentes:
- Carry out an assessment of of your current strategy and performance in your markets
- Clarify your medium-term sales and marketing strategy
- Adapt your sales policy to changes in your markets
- Optimise your sales organisation to fit in with your development objectives
- Develop effective monitoring tools for your sales activity
Our solution :
An orignal approach :
- A collaborative approach to fully involve internal employees in every stage of the project.
- -A project that is shared and supported internally
- - Employee support makes it easier to implement the project in the field
TRIED AND TESTED METHODS:
- A clear medium-term strategic vision
- A 360° view to provide an assessment of your current strategy and performance
- A definition of a clear medium-term strategy: development objectives; sales and marketing strategy
- A sales policy and action plan adapted to your objectives
- -Optimised sales policy levers
- -Definition of the route to market
- Effective implementation
- - Sales team organisation and optimisation
- - Use of tools to monitor sales force activity
SPECIFIC TOOLS:
- Unique resources linked to the BOSSMAN CONSULTANTS network, which includes everyone involved in modern distribution (Super/Hyper, CHD* GSS**, Trad,…)
- - Customer survey
- - Market analysis
- - Performance benchmarking
- - Market database
* CHD = Out-of-home consumption
** GSS = Specialist Superstores
MANUFACTURERS AND DISTRIBUTORS: WHAT THEY THINK OF OUR ACTION